Ph.D. in Communication, University of Maryland, 2017 (Specialization in Persuasion and Social Influence, Strategic Communication, and Health Communication)
M.A. in Strategic Public Relations, University of Southern California, 2011
B.A. in English, Beihang University, Beijing, China, 2009
Bo Yang is a postdoctoral research associate in the Tobacco Center for Regulatory Science at the School of Public Health at Georgia State University.
Bo’s research examines the intersection of health communication, strategic communication, and new media from a social scientific perspective. The primary topics of her research include how message frames and audience characteristics influence health persuasion outcomes, the construction and impact of social norms on people’s health attitudes and behaviors in a mediated communication context, and the effects of health-related new media use. These topics usually set in the context of major health-risk behaviors in the society, such as binge drinking and smoking.
Specific to smoking, Bo has examined the effectiveness of cigarette warning labels in helping people stay away from smoking. Also, she has studied culturally tailored smoking prevention messages. Her recent research examines the process and effects of anti-smoking communication on social media.