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Lucy Popova

Assistant Professor    

Ph.D., Communication, University of California, Santa Barbara (2010)
M.A., Communication, University of California, Santa Barbara (2008)
B.A., Economics and Business, Westmont College (2001)


Dr. Lucy Popova is an assistant professor of Health Promotion and Behavior and a Second Century Initiative (2CI) scholar in the Tobacco Center of Regulatory Science at the School of Public Health at Georgia State University.

Dr. Popova’s research has focused on studying how consumers perceive the risks associated with different tobacco products, the susceptibility among various populations to using new tobacco products, and consumers’ emotional and cognitive responses to tobacco marketing and health education messages. She’s also the recipient of a National Institutes of Health Career Development Award.

Prior to joining the faculty at Georgia State in 2016, Dr. Popova was a postdoctoral research fellow at the University of California, San Francisco’s Center for Tobacco Control Research and Education.


McDonald, E.A., Popova, L., & Ling, P.M. (in press). Traversing the triangulum: The intersection of tobacco, legalized marijuana and electronic vaporizers in Denver, Colorado. Tobacco Control. doi: 10.1136/tobaccocontrol-2016-053091

Holmes, L.M., Popova, L., & Ling, P.M. (2016). State of Transition: Marijuana Use Among Young Adults in the San Francisco Bay Area. Preventive Medicine, 90, 11-16. doi: 10.1016/j.ypmed.2016.06.025

Popova, L. (2016). Can we resolve the disconnect between how communication interventions work and how we evaluate them? Health Education and Behavior, 43(2), 121-124. doi: 10.1177/1090198116629423

Popova, L., Linde, B.D., Bursac, Z., Talcott, G.W., Modayil, M.V., Little, M.A., Ling, P.M. Glantz, S.A., Klesges, R.C. (2015). Testing anti-smoking messages for Air Force trainees. Tobacco Control. doi:10.1136/tobaccocontrol-2015-052477

Popova, L., & Ling, P.M. (2014). Nonsmokers’ responses to new warning labels on smokeless tobacco and electronic cigarettes: an experimental study. BMC Public Health, 14:997. doi:10.1186/1471-2458-14-997.

Popova, L., Neilands, T.B., & Ling, P.M. (2014). Testing messages to reduce smokers’ openness to using novel smokeless tobacco products. Tobacco Control, 32, 313-321. doi:10.1136/tobaccocontrol-2012-050723.

Grana, R. L., Popova, L., & Ling, P. M. (2014). A longitudinal analysis of e-cigarette use and smoking cessation. JAMA Internal Medicine, 174(5), 812-813. doi:10.1001/jamainternmed.2014.187.

Popova, L. (2014). Scaring the snus out of smokers: Testing effects of fear, threat, and efficacy on smokers’ acceptance of novel smokeless tobacco products. Health Communication, 29, 924-936. doi: 10.1080/10410236.2013.824063.

Popova, L., & Ling, P. M. (2013). Perceptions of relative risk of snus and cigarettes among US smokers. American Journal of Public Health, 103 (11), e21-e23. doi: 10.2105/AJPH.2013.301547.

Popova, L., & Ling, P. M. (2013). Alternative tobacco product use and smoking cessation:  A national study. American Journal of Public Health, 103, 923–930. doi: 10.2105/AJPH.2012.301070.

Popova, L. (2012). The extended parallel process model: Illuminating the gaps in research. Health Education and Behavior, 39, 455 – 473. doi:10.1177/1090198111418108.  Winner of 2013 SOPHE Lawrence W. Green Paper of the Year Award.

Weber, R., & Popova, L. (2012). Equivalence testing in communication research: Theory and application. Communication Methods and Measures, 6(3), 190-213. doi: 10.1080/19312458.2012.703834. Winner of Communication Methods and Measures Article of the Year 2012 Award.