Ph.D., Communication, University of California, Santa Barbara (2010)
M.A., Communication, University of California, Santa Barbara (2008)
B.A., Economics and Business, Westmont College (2001)
Dr. Lucy Popova is an assistant professor of Health Promotion and Behavior and a Second Century Initiative (2CI) scholar in the Tobacco Center of Regulatory Science at the School of Public Health at Georgia State University.
Dr. Popova’s research has focused on studying how consumers perceive the risks associated with different tobacco products, the susceptibility among various populations to using new tobacco products, and consumers’ emotional and cognitive responses to tobacco marketing and health education messages. She’s also the recipient of a National Institutes of Health Career Development Award.
Prior to joining the faculty at Georgia State in 2016, Dr. Popova was a postdoctoral research fellow at the University of California, San Francisco’s Center for Tobacco Control Research and Education.
Popova, L., McDonald, E.A., Sidhu, S., Barry, R., Richers Maruyama, T.A., Sheon, N.M., & Ling, P.M. (2017). Perceived harms and benefits of tobacco, marijuana, and electronic vaporizers among young adults in Colorado: Implications for health education and research. Addiction. doi: 10.1111/add.13854
Popova, L., Owusu, D., Jenson, D., & Neilands, T.B. (2017). Factual text and emotional pictures: Overcoming a false dichotomy of cigarette warning labels. Tobacco Control. doi: 10.1136/tobaccocontrol-2016-053563
Popova, L., So, J., Sangalang, A. L., Neilands, T. B., & Ling, P.M. (2017). Do Emotions Spark Interest in Alternative Tobacco Products? Health Education and Behavior. doi: 10.1177/1090198116683169
Popova, L. (2016). Sugar-sweetened beverage warning labels: Lessons learned from the tobacco industry. Journal of the California Dental Association, 44(10), 633-640.
McDonald, E.A., Popova, L., & Ling, P.M. (2016). Traversing the triangulum: The intersection of tobacco, legalized marijuana and electronic vaporizers in Denver, Colorado. Tobacco Control. doi: 10.1136/tobaccocontrol-2016-053091
Popova, L. (2016). Can we resolve the disconnect between how communication interventions work and how we evaluate them? Health Education and Behavior, 43(2), 121-124. doi: 10.1177/1090198116629423 http://www.ncbi.nlm.nih.gov/pubmed/26944810
Popova, L., Linde, B.D., Bursac, Z., Talcott, G.W., Modayil, M.V., Little, M.A., Ling, P.M. Glantz, S.A., Klesges, R.C. (2015). Testing anti-smoking messages for Air Force trainees. Tobacco Control. doi:10.1136/tobaccocontrol-2015-052477 http://tobaccocontrol.bmj.com/content/early/2015/10/19/tobaccocontrol-2015-052477.abstract
Popova, L., & Ling, P.M. (2014). Nonsmokers’ responses to new warning labels on smokeless tobacco and electronic cigarettes: an experimental study. BMC Public Health, 14:997. doi:10.1186/1471-2458-14-997. http://bmcpublichealth.biomedcentral.com/articles/10.1186/1471-2458-14-997
Popova, L., Neilands, T.B., & Ling, P.M. (2014). Testing messages to reduce smokers’ openness to using novel smokeless tobacco products. Tobacco Control, 32, 313-321. doi:10.1136/tobaccocontrol-2012-050723. http://www.ncbi.nlm.nih.gov/pubmed/23467655
Grana, R. L., Popova, L., & Ling, P. M. (2014). A longitudinal analysis of e-cigarette use and smoking cessation. JAMA Internal Medicine, 174(5), 812-813. doi:10.1001/jamainternmed.2014.187. http://www.ncbi.nlm.nih.gov/pmc/articles/PMC4122246/
Popova, L. (2014). Scaring the snus out of smokers: Testing effects of fear, threat, and efficacy on smokers’ acceptance of novel smokeless tobacco products. Health Communication, 29, 924-936. doi: 10.1080/10410236.2013.824063. http://www.ncbi.nlm.nih.gov/pubmed/24359298
Popova, L., & Ling, P. M. (2013). Perceptions of relative risk of snus and cigarettes among US smokers. American Journal of Public Health, 103 (11), e21-e23. doi: 10.2105/AJPH.2013.301547. http://www.ncbi.nlm.nih.gov/pubmed/24028247
Popova, L., & Ling, P. M. (2013). Alternative tobacco product use and smoking cessation: A national study. American Journal of Public Health, 103, 923–930. doi: 10.2105/AJPH.2012.301070. http://www.ncbi.nlm.nih.gov/pubmed/23488521
Popova, L. (2012). The extended parallel process model: Illuminating the gaps in research. Health Education and Behavior, 39, 455 – 473. doi:10.1177/1090198111418108. Winner of 2013 SOPHE Lawrence W. Green Paper of the Year Award. http://heb.sagepub.com/content/39/4/455.long
Weber, R., & Popova, L. (2012). Equivalence testing in communication research: Theory and application. Communication Methods and Measures, 6(3), 190-213. doi: 10.1080/19312458.2012.703834. Winner of Communication Methods and Measures Article of the Year 2012 Award. http://www.tandfonline.com/doi/full/10.1080/19312458.2012.703834